Increase Business & Be Part of the New Sexual Health Shift

For years now, a shift has been occurring in the adult novelty and sexual product market. Manufacturers and sellers have seen and met the demand for higher end products that pamper consumers and are particularly attractive to women and couples. You can see the drastic shift in their acceptability by society through the media promotion of such products on television through networks like Oprah's OWN Network and shows such as Dr. Oz. In addition, more and more media coverage through news articles and even promotion of products in movies are occurring.

Healthier Products

There has also been a shift to promote healthier products by using better, nontoxic materials such as medical grade silicone, Pyrex glass, stainless steel, food grade vinyl and nontoxic elastomers. In addition, there has been the removal of known carcinogens such as phthalates, parabens, glycerin, and petroleum from products to make them healthier.

New Marketing Techniques

This has brought to the table new sales and marketing opportunities for those who are looking to address consumer sexual health needs. It can be seen through the promotion of products that address medical issues such as sexual dysfunction, reproductive challenges and even benefiting such health needs as pelvic floor muscle (Kegel) development; which promotes increased sexual pleasure and addresses urinary incontinence.

A New Consumer Trend

When sexual products first came onto the market, they were often sold through adult stores that many women and couples were intimidated to venture into. With the growth of web based businesses the ability to purchase discreetly shifted the way that products were sold. This also opened the doors to a different approach to market these products and with the introduction of home party companies bringing sex toy parties to consumer's homes and catering to women; a more fun and flirty approach to sexual products became the norm.

In the evolution of sexual products, we are now seeing an even newer trend; which is the focus on health. Consumers that never purchased sexual products before are now doing so because of the improved product functioning, packaging and healthier and higher quality materials being used. But most importantly, consumers are now becoming interested in sexual products due to their ability to address sexual and generalized health issues including mental health. Presenting sexual wellness products provides the sexual product industry with the mutual achievements of helping people and high profit margins; making this industry one to be acknowledged as being a positive and life enhancing one. The increase in Baby Boomer sales from those over the age of fifty-five has been significant over the last several years and is a clear demonstration of this shift in mentality. In addition, sales through the medical and mental health community are also increasing; further demonstrating that even health professionals are recommending sexual products to their patients and clients.

The Next Stage

With all of these advancements, it was inevitable that an official organization would begin to further the development of nontoxic product manufacturing, promotion and education and the NAASAS Safe Sexual Products Campaign is that coalition. By joining together we become better educated, unify our efforts and advocate on the behalf of consumers for healthier products, while simultaneously increasing sales and making the sexual products industry one of the most positive, influential and profitable career choices.

How Can Your Business Get Involved?

• If you are a professional in the field of sexuality please become a NAASAS member for FREE or just sign up for our newsletter.
  
  
• Commit to the Compact for Safe Sexual Products and proudly display your participation in this effort by joining and getting publicly listed in the Safe Sexual Products Business Network.