Insights for Sex Toy Manufacturers
To Best Market Your Sexual Product(s)
are an aspiring or existing manufacturer of sexual products,
you need to know what retailers, distributors, and consumers
expect of you in terms of information regarding your product.
Too often, these basic questions are left unanswered, leaving
your product marketed in a manner that could be costing you
review things that many consumers and resellers of sexual
products wish manufacturers knew and did consistency-
of the most significant errors that manufacturers make when
it comes to communicating with consumers about their product
is focusing on sensationalizing their product without providing
any helpful information. Often you will see a product listed
as the most amazing and revolutionary sexual product the world
has ever known while being emphasized with a lot of sensual
wording and exclamation points.
get it; you want to entice a buyer, but when you do too much of this
and do not include helpful and factual information about your product,
you may be turning them off. Think about the salesperson that does
well and whom you would recommend he/she is warm and inviting, but
more than that, they provide you with factual and helpful information
so that you can make the best decision based on your needs. The salesperson
that does not fare well and whom you would not refer people to is
the loud, obnoxious one telling you how amazing the product is that
they want to get rid of and sell to you regardless of your needs while
never answering any of your questions or concerns.
someone is selling your product such as a retailer or distributor or
you are doing direct sales with consumers; it is crucial for you to
provide specifics about your product beyond just the name of your product,
how great it is and what it is intended for with regard to sexual activity,
yet too often many manufacturers think that is enough.
truth is that it simply is not enough to convince most buyers, especially
when you consider that sex toys are typically not able to be returned.
Remember that a consumer has to make their decisions based on the information
you are providing them with and if all you have done is given them a
bunch of hype you may very well be losing sales because you have not
done your job at convincing them why your product will work for them.
have a great deal of frustration working with manufacturers that do
not provide the selling tools they need to sell their products well.
Do you know what the top ten complaints of retailers are when it comes
to selling manufacturers products? We do!
us help you through our tutorial
or consults learn
more about how to best address these important factors when selling
adult novelty products-
- Color Inconsistencies
- Power Rating
- Noise Level
Why It's Important
Locks or Special Ways To Turn On & Off
- Legal Agreements
Plus MSRP & MAPs
Pictures & Tips For Display
Storage & Cleaning
& Green Marketing
- Make Your
& Release Dates
- Stand By
Your Sellers & Consumers