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Insights for Sex Toy Manufacturers
How To Best Market Your Sexual Product(s)

If you are an aspiring or existing manufacturer of sexual products, you need to know what retailers, distributors, and consumers expect of you in terms of information regarding your product. Too often, these basic questions are left unanswered, leaving your product marketed in a manner that could be costing you sales.

Let us review things that many consumers and resellers of sexual products wish manufacturers knew and did consistency-

By Lisa S. Lawless, Ph.D.
Psychotherapist & Sexuality Expert

CEO & Founder of
Holistic Wisdom, Inc. & NAASAS

Substance Over Hype

One of the most significant errors that manufacturers make when it comes to communicating with consumers about their product is focusing on sensationalizing their product without providing any helpful information. Often you will see a product listed as the most amazing and revolutionary sexual product the world has ever known while being emphasized with a lot of sensual wording and exclamation points.

We get it; you want to entice a buyer, but when you do too much of this and do not include helpful and factual information about your product, you may be turning them off. Think about the salesperson that does well and whom you would recommend he/she is warm and inviting, but more than that, they provide you with factual and helpful information so that you can make the best decision based on your needs. The salesperson that does not fare well and whom you would not refer people to is the loud, obnoxious one telling you how amazing the product is that they want to get rid of and sell to you regardless of your needs while never answering any of your questions or concerns.

Whether someone is selling your product such as a retailer or distributor or you are doing direct sales with consumers; it is crucial for you to provide specifics about your product beyond just the name of your product, how great it is and what it is intended for with regard to sexual activity, yet too often many manufacturers think that is enough.

The truth is that it simply is not enough to convince most buyers, especially when you consider that sex toys are typically not able to be returned. Remember that a consumer has to make their decisions based on the information you are providing them with and if all you have done is given them a bunch of hype you may very well be losing sales because you have not done your job at convincing them why your product will work for them.

Retailers have a great deal of frustration working with manufacturers that do not provide the selling tools they need to sell their products well. Do you know what the top ten complaints of retailers are when it comes to selling manufacturers products? We do!

Let us help you through our tutorial or consults learn more about how to best address these important factors when selling adult novelty products-

  • Packaging Imagery
  • Packaging Security
  • Sizing / Dimensions
  • Color Inconsistencies
  • Powering Up
  • Special Charging Concerns
  • Remote Control Information
  • Instructions
  • Power Rating
  • Noise Level
  • Functions
  • Photography Why It's Important
  • Travel Locks or Special Ways To Turn On & Off
  • Legal Agreements Plus MSRP & MAPs
  • Professional Pictures & Tips For Display
  • Materials & Ingredients
  • Lubricants, Storage & Cleaning
  • Nontoxic & Green Marketing
  • Safety Claims
  • Make Your Own Way
  • Shipping & Release Dates
  • Quality Testing
  • Stand By Your Sellers & Consumers
  • Website Tips


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